SUMMER

Simplifying student loans.

CLIENT

Summer / Student Loan Assistance Digital Solution


ELEMENTS

Brand Identity, Social Media, Website, One Pagers, Slide Decks, Tradeshow Display, Tradeshow Collateral, Brochures

CHALLENGE

How can we demonstrate Summer’s multitude of benefits to both employers and employees?

Summer helps organizations deliver customized, comprehensive student loan and education assistance benefits that are easy to implement.

TARGET AUDIENCE: RESELLERS, BUYERS, SAFETY MANAGERS AND END USERS

APPROACH

Showcasing Summer's impact on real borrowers.

In order to emphasize the impact and usability of Summer's platform, we leveraged before/after savings stats, developed abstract UIs to highlight specific platform features and integrated real borrower testimonials throughout the website and collateral.

RESULT

Summer announced $9M in funding to bring its end-to-end workplace student loan solution to HR leaders, securing major partnerships including ADP and Sourcewell.

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