SAMSUNG B2B
Positioning a technology-leading business partner.
CLIENT
Samsung B2B / Consumer Electronics and Technology
ELEMENTS
Brand Guideline, Brochures, Datasheets, Interface Designs, Reseller Kits, Icons, Infographics, Photoshoot Art Direction, Composited Images, Tradeshow Graphics, Sales Materials, Touch Applications, Photography, POP, Website Development
CHALLENGE
How can we shift focus from consumers to businesses?
Samsung offers integrated, scalable solutions that empower businesses and reinvent the way they work. We were hired to redesign Samsung’s B2B brand to reflect their leadership in digital enterprise solutions.
TARGET AUDIENCE: BUSINESSES LOOKING FOR INTEGRATED, SCALABLE SOLUTIONS
APPROACH
Speaking to what matters.
We identified opportunities to evolve the brand through the messaging and visual language, with a focus on building trust and relationships with businesses. We considered every aspect of the design, including color, typography, messaging, iconography, photography and layout. We executed the strategy across targeted industries, including Finance, Government, Healthcare, Education and Retail.
