OLIVO AMIGO
Celebrating the Mediterranean experience.
CLIENT
Olivo Amigo / Spanish Extra Virgin Olive Oil
ELEMENTS
Branding, Website, Copywriting, Booklet, Product & Founder Photoshoot Art Direction, Photography, Product Social Videos
PHOTOGRAPHY
Maryvine Street
VIDEOGRAPHY
Randy Ignacio
CHALLENGE
How can we infuse culture, joy and flavor into the brand?
We were tasked with repositioning Olivo Amigo to stand out from competitors in the extra virgin olive oil market. The main focus areas were creating an impactful website experience, simplifying messaging and unifying the brand for Olivo Amigo’s upcoming launch.
Olivo Amigo’s founder, Gloria Molist, was born and raised in Spain, where happiness is built around the table. In Spanish culture, food is an experience that is celebrated and savored with loved ones, every meal and every day. A drizzle of olive oil is a must, adding rich flavor and infusing emotion into every dish. We set out to create a brand identity that reflects this culture, joy and flavor.
APPROACH
Sharing the health and happiness of Spain.
Olivo Amigo’s brand revels in the magic of the Mediterranean lifestyle, which celebrates color, flavor, health, happiness and life.
We carried this vitality throughout the brand, in everything from the messaging to the colors and visuals. The patterns and textures have Mediterranean roots, inspired by the multicolored mosaics found in Park Güell in Barcelona, Spain.
