OC PARKS
Connecting nature with an urban audience.
CLIENT
OC Parks / System of Parks in Orange County, CA
ELEMENTS
Print, Annual Report
TEAM
Truth Agency
CHALLENGE
How can we celebrate the year’s achievements?
OC Parks is a system of regional parks, wilderness parks and historical parks in Orange County, California. The company oversees 60,000 acres, employs 300 staffers, and operates a yearly budget of $50M. In collaboration with Truth and Advertising, we were commissioned to create an annual report that would inform stakeholders about the OC Park's positive progress and milestones over the year.
TARGET AUDIENCE: RENTERS & LANDLORDS
APPROACH
Capturing the vibrance of the outdoors.
We developed an annual report that captured the energy and raw beauty of OC Parks. The photographic treatment is black and white, with layered icons and splashes of color to draw emphasis to impressive statistics. Layered elements create an illusion of depth and movement, which flow from beginning to end.
