MICROSOFT SURFACE LAUNCH CAMPAIGN
Introducing the ultimate productivity tool.
CHALLENGE
How can we build momentum for Microsoft’s first hardware launch?
We were tasked with announcing the launch of the first-generation Surface, Microsoft's first product in the lucrative tablet market and its first leap into hardware. With such a momentous product launch in our hands, we knew we had to make a statement.
CLIENT
Microsoft Surface / Consumer Electronics and Technology
TEAM
Pastilla
PHOTOGRAPHY
Christopher Jonassen
ELEMENTS
Billboards, Transit Displays, Bus Wraps, Train Wraps, Column Wraps, Magazine Spreads
RECOGNITION
INTRODUCING THE FIRST MICROSOFT SURFACE
APPROACH
A bold invitation.
We announced the arrival of Microsoft Surface with bold tenacity. We developed striking minimalist ads that highlighted Surface's vibrant colors and magnetic keyboard. Our campaign carried a strong presence throughout the streets and transit areas of major cities around the world, inviting consumers to "Click in" and connect with Microsoft's new tablet.
