BOSCH

Reinventing the kitchen.

CLIENT

Bosch / Luxury home kitchen appliances

ELEMENTS

Print, Digital, Advertising

CHALLENGE

How can we launch a new product line for a leading dishwasher brand?

Bosch, a prominent market leader in dishwashers, is known for raising the standards in quietness, efficiency and design. Bosch decided to expand its focus to the complete kitchen experience, which would consider how customers store, cook and enjoy their food (in addition to cleaning it up). Along with its award-winning dishwashers, Bosch's Kitchen line would include cooktops, ovens, microwaves, range hoods and refrigerators. We were tasked with launching the new Bosch Kitchen, the company's biggest launch in North America to date.

**TARGET AUDIENCE: CONSUMERS SEEKING SIMPLICITY**

APPROACH

Simplicity at the core.

The kitchen is more than just a place to cook. It has evolved to become the center of the home, a place where people gather and create. Our vision was to create an experience rooted in the new consumer values of life balance and simplicity. We worked with renowned designer MaryJo Camp to create six fully integrated Bosch kitchen designs, each tailored to families with unique lifestyles, locations and needs. These custom kitchens were used across all communications and media for the campaign, demonstrating Bosch's commitment to inventing for life.