CLIENT
Bake Culture / Bakery Chain in New YorkTEAM
Graphted & Slique MediaELEMENTS
Brand Guideline, Menus, Flyers, Vouchers, Social MediaCHALLENGE
How can we build up excitement for a grand opening?
Bake Culture came to us with a logo in hand, but no distinct identity to go with it. In collaboration with Graphted and Slique Media, we were tasked with the challenge of developing a cohesive brand system in time for the approaching dual grand opening in New York.
APPROACH
Baking as an art form.
In line with Bake Culture's original vision, we celebrated baking as an art form, and carefully curated every aspect of the brand to match. We developed a rich blue and copper palette, which we paired with polished typography, patterns and photography. We established brand standards and applied them to deliverables including marketing materials, menus and social media.
RESULT
Bake Culture had hugely successful grand openings at both of their locations in New York (Bowery and Flushing).
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